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Lyca Mobile: Marketing Trends for 2023

With more than 16 million customers globally and a new customer signing up approximately every two seconds, Lyca Mobile is pioneering the international telecom industry. A subsidiary of Lyca Group along with Lycatel, Lyca Mobile delivers innovative and affordable solutions that connect people all over the world, with the company’s ethos combining the power of connectivity with affordability.

From the meteoric rise of influencer marketing to the uptick in companies using social media as a customer service tool, this article will explore marketing trends predicted to feature prominently in 2023.

Mobile AR

Pokémon Go by Niantic introduced location anchoring to a wider audience through the introduction of ‘Pokéstops’, which enable businesses to sponsor exact locations in the real world. Today, other platforms are increasingly following Niantic’s lead, releasing their own AR-anchoring tools. Examples include Google’s ARCore Geospacial API, Apple’s ARKit 4 and Snap’s Custom Landmarkers.

Influencer Marketing

Influencer marketing gained considerable traction throughout 2022, a trend that shows no sign of slowing down anytime soon. HubSpot Blog’s Marketing Strategy Survey 2022 predicted that 89% of marketers who engaged with influencer marketing would maintain or increase their investment in 2023. With 17% of marketers planning to invest in influencer marketing for the first time in 2023, micro-influencers are an appealing option for marketers who lack the budget to hire a celebrity influencer with millions of followers.

Short-Form Videos

As internet users move seamlessly between screens, viewing habits are diversifying, creating different needs and expectations. Many content creators are innovating shorter, ‘snackable’ videos to meet the evolving needs of viewers, often with huge success. With YouTube Shorts amassing some 1.5 billion monthly active users and attracting over 30 billion daily views, short-form videos are presenting huge opportunities for advertisers.

Social Media as a Customer Service Tool

It is only relatively recently that companies have started leveraging social media platforms as a customer service tool. However, this trend has quickly gained momentum, with more than 25% of marketers providing customer support via direct messages and 15% of marketers planning to try it for the first time in 2023, according to HubSpot Blog’s Marketing Strategy Survey 2022.


In the current climate businesses need to stand out from the crowd, differentiating themselves from the competition. To gain and keep customers, they need to prove their values – and with people managing more and more of their daily lives online than ever before, privacy has become a major concern. The results of a Consumer Insights survey polling over 7,000 Europeans revealed that ads perform better when brands respect privacy, revealing that privacy experiences impact user trust. The research also revealed that bad privacy experiences are almost as damaging to consumer trust as data theft, persuading 43% of respondents to switch to another brand.



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